Toothpaste you can swallow.
Fresh Tabs™ are the first ingestible oral care system: dentist-formulated, fluoride-free toothpaste tabs intentionally made to swallow and built for function, not foam.
Most toothpaste is never really questioned.
Every day, millions of people brush with ingredients they’ve never really questioned. We questioned all of them. Fresh Tabs™ were built differently.
Dr. Blake Isaacson originally wanted a fluoride-free toothpaste for his own family — one built with intention, where every ingredient had a reason to be there. That meant going beyond taste and texture, and creating a formula designed around pH balance, oral ecology, and a daily routine he actually felt good about.
Fresh Tabs™ were built from that philosophy from the very beginning — not adapted from a traditional toothpaste concept, but created from the ground up with careful thought around ingredients, routine, and what people are actually putting in their mouths every day.
Simple by design.
Chew a tab, brush like normal, and move on. No spit. No rinse. No mess. Just a simpler oral care routine built for function, not foam.
Chew
Chew 1 tab for 3–5 seconds until it becomes a paste. The Magic Mint flavor activates right away.
Brush
Brush like normal for 2 minutes. The functional ingredients go to work on pH balance, oral ecology, and breath freshness.
Finish
Rinse if you want. Fresh Tabs™ were intentionally designed to be swallowed.
A focused formula. Every ingredient has a reason.
Fresh Tabs™ were built around a small number of functional, purpose-driven ingredients — with careful attention to pH balance, oral ecology, breath freshness, and a clean daily brushing experience.
Calcium Glycerophosphate
A bioavailable mineral ingredient selected for its role in pH buffering and supporting a clean, balanced oral environment.
Xylitol
A naturally derived ingredient associated with a cleaner mouth and a more balanced oral ecology after brushing.
Zinc Citrate
Included for breath freshness and that clean, fresh feeling after every brush.
Magic Mint Flavor
A soft, spearmint-forward mint. Pleasant during brushing, clean after swallowing. No artificial sweeteners.
Created by a dentist. Designed to define a new category.
Fresh Tabs™ were created to challenge what toothpaste can be — not as another paste in a different format, but as the first ingestible oral care system intentionally built around ingredients chosen with purpose.
Dentist-Formulated
Formulated by Dr. Blake Isaacson, co-founder of Magic Mouth Co.™, with thoughtful attention to what goes into your mouth every day.
Fluoride-Free by Design
Built for people looking for a fluoride-free oral care option made with intention — not just a reformulation of something old.
Built for Function, Not Foam
Designed around purposeful ingredients selected for pH balance, oral ecology, breath freshness, and a more thoughtful daily routine.
Ingestible by Design
Intentionally made to swallow from the very beginning — not adapted from a traditional toothpaste formula later.
Fresh Tabs™
One box. 60 tabs. 30 days of a cleaner, more intentional oral care routine.
Meet the team behind Magic Mouth Co.™
Dr. Blake Isaacson
Dr. Blake Isaacson is the dentist behind the formula and product vision for Fresh Tabs™. He set out to create a fluoride-free oral care product for his family with intentionally chosen ingredients and a formula designed to be swallowed as part of a more thoughtful daily routine. That vision became the foundation for what is now the first ingestible oral care system.
Travis Miller
Travis Miller is the business builder behind Magic Mouth Co.™, leading brand development, launch strategy, and go-to-market execution. He brings extensive experience leading multi-million-dollar companies and building businesses from the ground up. At Magic Mouth Co.™, his focus is turning the vision behind Fresh Tabs™ into a scalable brand positioned to challenge outdated oral care and define a new category.
Together, Blake and Travis are building Magic Mouth Co.™ to challenge outdated oral care routines and introduce a cleaner, healthier, more intentional approach to daily brushing — with Fresh Tabs™ as the first step in a broader vision for the future of oral care.